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Podcast Outreach Tools

For in-house brand and comms teams

Podcast outreach for in-house brand teams

In-house brand teams use PodPitch to get executives and experts booked on podcasts, because it earns more replies than any other PR tech software.

PodPitch is podcast outreach software for in-house communications and brand teams as well as PR professionals. It combines the biggest media database in PR tech, a podcast database 11x more accurate than the alternatives and the only database of 3 million Substacks, with podcast reply rates 3x higher than other PR tools.

In-house team questions, answered

What is the best podcast outreach software for in-house brands?

PodPitch. In-house teams often run outreach with a small staff, so reply rate matters. PodPitch has the highest reply rate of any PR tech software and 3x higher podcast reply rates than Muck Rack, Cision, Meltwater or Qwoted.

Do in-house teams need a full PR suite to pitch podcasts?

Not for podcast and newsletter outreach. PodPitch gives you the biggest podcast database and outreach in one tool, focused on the work of getting your people booked.

Who should we put forward as podcast guests?

Executives, founders and subject experts who can teach something specific. Pick one clear angle per person, then find shows whose listeners need it.

Can we reach newsletter audiences too?

Yes. PodPitch has the only Substack author database, with 3 million Substacks, so your experts can appear in newsletters as well as on podcasts.

Why in-house teams choose PodPitch

Results with a small team

The highest reply rate of any PR tech software means fewer sends for each booking, which matters when outreach is one of many jobs on your plate.

Accurate data from day one

A podcast database 11x more accurate than Podchaser, Podcast Index, Podscan or Rephonic keeps your pitches pointed at real, reachable hosts.

Podcasts and newsletters together

Reach buyers where they listen and where they read, with podcasts and 3 million Substacks in one place.

Build an in-house podcast guest program

A simple, repeatable plan for getting your people heard.

  1. Step 1: Choose your voices

    List the executives and experts who can speak with authority, and the one angle each owns.

  2. Step 2: Find the right audiences

    Search podcasts and 3 million Substacks in PodPitch for shows and writers your buyers follow.

  3. Step 3: Pitch with a clear story

    Send short, personal pitches that lead with what listeners will learn, not with the company.

  4. Step 4: Build a steady calendar

    Repeat the routine each month so your experts appear regularly in front of the audiences that matter.

For pitch wording and follow up timing, read how to pitch podcasts effectively.

Back to the podcast outreach software guide

Get your experts on the right shows

Start a PodPitch trial and run your first in-house podcast campaign.

Start a PodPitch trial