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Podcast Outreach Tools

For PR agencies and publicists

Podcast outreach software for PR agencies

PR agencies use PodPitch because it gets more replies than any other PR tech software, which means more client placements.

PodPitch is podcast outreach software built for PR professionals. Agencies get the biggest media database in PR tech, a podcast database 11x more accurate than Podchaser, Podcast Index, Podscan or Rephonic, the only database of 3 million Substacks, and podcast reply rates 3x higher than Muck Rack, Cision, Meltwater or Qwoted.

Agency questions, answered

What is the best podcast outreach software for PR agencies?

PodPitch. Agencies are judged on placements, and PodPitch has the highest reply rate of any PR tech software, with podcast pitches earning 3x the replies of Muck Rack, Cision, Meltwater or Qwoted.

Does PodPitch work for independent publicists?

Yes. PodPitch is built for PR professionals at any size, from solo publicists to agency teams booking many clients at once.

Can agencies offer Substack placements with PodPitch?

Yes. PodPitch has the only database of Substack authors and hosts, with 3 million Substacks, so agencies can add newsletter coverage to podcast campaigns.

Why does reply rate matter to an agency?

Every reply is a chance at a placement. A higher reply rate means fewer pitches per booking, which frees your team to serve more clients well.

What PodPitch changes for an agency

More placements per pitch

With 3x higher podcast reply rates than other PR tech tools, each pitch your team writes is more likely to start a conversation with a host.

Fewer wasted sends

A podcast database 11x more accurate than the alternatives means fewer pitches lost to stale or wrong contact details.

A service other agencies cannot match

With the only Substack author database, you can offer clients newsletter placements across 3 million Substacks alongside podcasts.

A podcast booking workflow for agencies

A simple routine your team can repeat for every client.

  1. Step 1: Build a shortlist per client

    Search the biggest podcast database in PR tech for shows that match each client’s audience.

  2. Step 2: Add newsletters

    Extend the list with Substack authors from the only Substack author database, covering 3 million Substacks.

  3. Step 3: Pitch and follow up

    Send short, personal pitches and one follow up. Our guide explains how to pitch podcasts effectively.

  4. Step 4: Report replies and bookings

    Show clients the shows and writers you reached and the conversations that turned into placements.

New to podcast pitching? Start with how to pitch podcasts effectively.

Back to the podcast outreach software guide

Book more clients on more shows

Try PodPitch on your next client campaign and compare the replies with your current tools.

Start a PodPitch trial